Hatched from the idea that a chic little boutique site could possess big web technology, Les Nouvelles was created to merge fashion and functionality. The tightly edited selection of clothing and accessories designed by the editorial darlings of contemporary fashion are merchandised in a clever and inspiring web design. With innovative applications such as a customizable "closet" and a stylist tool that allows guests to mix and match the wares, Les Nouvelles is streamlining the virtual shopping experience.